1. 🚀 Google Gemini Promotional Video (25 Seconds)

Objective:
To create a dynamic, professional, and engaging motion graphic video that encapsulates the essence of Google Gemini, a leading AI platform. The primary aim was to boost brand visibility, enhance engagement, and visually convey a cutting-edge, professional tech identity.

Creative Direction:

• Minimalist, tech-inspired aesthetic
• Futuristic transitions and AI-inspired iconography
• Smooth kinetic typography to highlight AI capabilities
• Custom UI elements designed to showcase machine learning and language understanding

Design Elements:

• Monochrome base with Google’s signature color palette (blue, red, yellow, green)
• Animated waveform and neural network visuals
• Particle effects and glows to simulate data processing

Outcomes:

• Highly shareable promotional content optimized for web and social
• Reinforced the perception of Gemini as a powerful, sleek, and trustworthy AI platform

Client Brief & Objectives

The client required a clean, visually appealing, and impactful motion graphic video that could be used across various digital platforms to promote their brand. The primary objectives were to:

• Highlight the brand's core values and key offerings.
• Engage viewers quickly with a short but captivating visual story.
• Ensure visual consistency with the existing brand guidelines and style.
• Maintain a modern, clean aesthetic while integrating motion graphics to enhance storytelling.

. 🎓 Durham College PSA Orientation Video

Objective:
To produce a public service announcement video to welcome and inform new students at Durham College, making them aware of important safety protocols, student services, and campus facilities.

Creative Direction:

• Clean, professional layout with strong typography
• Icon-based animations for clarity and accessibility
• Transitions that reflect academic rhythm (book flips, campus icons, student silhouettes)
• Friendly and inclusive tone with a visual style that's both informative and modern

Design Elements:

• Use of Durham College green and white branding
• Motion-graphic map of the campus
• Animated infographics for services like mental health, IT helpdesk, and academic support

Outcomes:

• Enhanced student engagement during orientation week
• Provided clear, accessible information using motion design
• Supported the college's brand image as welcoming and resourceful

3. 🏀 Nike Retro Style Video

Objective:
To develop a nostalgic yet bold motion graphic video for Nike, inspired by 80s-90s retro aesthetics, targeting Gen Z and millennial audiences who connect with vintage street culture.

Creative Direction:

• Energetic and bold kinetic typography
• Grain textures, VHS distortion, and RGB color splitting
• Retro grid animations with classic Nike silhouettes
• Fast-paced animation synced to a retro hip-hop beat

Design Elements:

• Neon color palette with glitch overlays
• 3D camera movements to simulate handheld camcorder footage
• Retro Nike logos and product frames

Outcomes:

• Captured the brand’s deep-rooted cultural influence and heritage
• Created buzz on social media platforms like Instagram Reels and TikTok
• Positioned Nike as timeless and relevant across generations

Creative Process & Concept Development

1. Initial Concept:
   The initial brainstorming and creative sessions with the client helped define the core message of the video and its tone. The video needed to capture the viewer's attention in the first few seconds and communicate the brand’s message without overwhelming the audience.
2. Storyboarding & Planning:
   • Storyboarding was created to visualize the flow of the video, ensuring that key points like product features, brand identity, and call-to-action were placed in the most impactful areas.
   • The storyboard included transitions between scenes, motion techniques (e.g., kinetic typography, shape animation, and subtle 3D effects), and the color palette.
   • The script was developed to ensure that the messaging would align with the visuals and tone of the video.
3. Brand Guidelines:
   All design elements, such as fonts, colors, and logos, adhered to the client's established brand guidelines to maintain consistency with their existing visual identity.

Execution in After Effects

1. Animation Techniques:
   The video used a combination of the following techniques:
   • Kinetic Typography: The text moved dynamically across the screen, emphasizing key messages and making the content more engaging.
   • Shape Layers & Motion Paths: These were used to create fluid transitions between scenes, enhancing visual appeal and storytelling.
   • Parallax & 3D Effects: Subtle 3D layers were incorporated to create depth, adding complexity to the video without overwhelming the viewer.
   • Smooth Transitions: Smooth fading and sliding transitions helped maintain the pacing of the video while keeping the visual flow continuous.
2. Visual Style:
   The video used a minimalistic, modern design approach with clean lines, contrasting colors, and sharp, angular shapes that fit the brand's modern and professional image.
   • The color scheme was kept simple with a focus on bold primary colors and white space