Project Type: Marketing Campaign
Deliverables: 2 Promotional Videos + 1 Instagram Reel + Marketing Assets
Tools Used: Adobe Photoshop, After Effects, Premiere Pro
Teamwork: Collaborative effort across design, content writing, video production, and post-production

📌 Project Overview:

This collaborative project focused on building awareness and excitement for the Interactive Media Design program, showcasing the creativity, innovation, and career potential the program offers. The campaign included the creation of digital assets, scripted video shoots, motion graphics, and short-form social content.

🎯 Goals:

• Highlight the diverse skillsets taught in the program (UI/UX, motion design, coding, branding)
• Engage prospective students through modern, visually-rich content
• Promote the program via college platforms and social media (Instagram, YouTube, etc.)

🧠 Pre-Production: Planning & Concept

Scripting & Ideation:

• The team brainstormed themes that reflect the real-world application of design and tech.
• Created scripts focused on student life, career paths, and hands-on learning.
• Storyboarding sequences for smooth flow between live-action and motion graphics.

Asset Development (Adobe Photoshop):

• Designed posters, thumbnails, banners, and lower thirds for video overlays.
• Created branded graphic templates consistent with the college's visual identity.

🎬 Production Phase:

Video Shoot:

• Filmed on campus using DSLR cameras and audio gear.
• Captured interviews, classroom action shots, and dynamic b-roll.
• Natural lighting and campus backdrops helped maintain authenticity.

Editing & Animation (Premiere Pro & After Effects):

• Combined live footage with animated typography and callouts.
• Designed stylish transitions to match the creative vibe of the program.
• Incorporated animated UI mockups and interactive icons using After Effects.

🎞 Deliverables:

1. Main Promo Video (60 seconds):
   • Overview of the program, showcasing student work and classroom environments
   • Includes interviews and testimonials
2. Short Promo Video (30 seconds):
   • Fast-paced version focused on key benefits and creative freedom
   • Optimized for website banners and YouTube ads
3. Instagram Reel (15 seconds):
   • Vertical format with catchy audio
   • Features high-energy cuts and quick glimpses into hands-on design tools

📈 Outcomes:

• Used across Open House, college website, and Instagram/Facebook campaigns
• Positive feedback from faculty and prospective students
• Showcased the power of cross-disciplinary teamwork among media, design, and tech students

🧩 Key Takeaways:

• Team Collaboration was crucial — scriptwriters, editors, designers, and camera operators worked together seamlessly.
• Multi-tool Workflow (Photoshop for visuals, AE for motion, Premiere for editing) allowed a high degree of polish.
• Real Students = Real Impact: Featuring real Interactive Media Design students made the content relatable and authentic.